What is Influencer Marketing?
If we want to define influencer marketing, we first of all need to understand what an influencer is and what he/she does
An influencer is a person who exerts influence on and governs the peoples’ behavior via today’s indispensable social media channels (Facebook, Twitter, Instagram, TikTok, Pinterest, Snapchat, YouTube etc.) This makes influencer marketing a powerful marketing strategy with the potential to reach a huge number of people within a very short period of time via social media, thereby rapidly increasing your brand’s awareness. For those brands that want to be part of the future influencer marketing is an indispensable tool on their path to success, since social media influencers have an ever-increasing impact on peoples’ buying decisions. This is not least due to the fact that influencers act as role models and have a lot of credibility for their loyal communities. Through their authority in the digital world, influencers easily shape their followers buying behavior without being perceived as advertisers.
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.
- Mark Zuckerberg -
Take The Steps to The Marketing Strategy of The Future
Turkfluencer is an influencer marketing agency that is specially designed for the tourism and hotel sector. The aim of our Turkfluencer agency is that the hotels we support enter the world ranking in terms of influencer marketing.
Why Influencer Marketing?
Nowadays, most hotels worldwide spend on average 50% of their marketing budget for digital marketing. Most importantly, the ROI of influencer marketing tends to be 11 times higher than other social media marketing tools.