For Rixos Premium Dubrovnik we have selected a German influencer with 757,000 Instagram followers. As part of the collaboration, three permanent feed posts and one blog post were shared. More than 650,000 followers were reached. As immediate result, the hotel's Instagram account reached 500 new followers. The direct bookings also increased significantly after publication of the posts. Professional high-resolution photos and videos from the campaign were made available to the hotel.