What You Need to Know About Influencer Marketing
According to recent study by d50 Media Agency based in the USA, hotels worldwide spend an average of 2% of their revenue per room (RevPAR) on social media marketing.
Nowadays, most hotels spend around 50% of their marketing budget for digital marketing. In some touristic regions of the world, such as Turkey and Middle East, this number is still much lower. In these countries, only the most successful and largest hotel brands have realized the importance of social media and allocated their budget accordingly. However, even these hotels often struggle to identify the right influencers in order to obtain the desired results.
In order to achieve good results the brands need to find the most suitable influencers who are able to reach and influence the individual hotels potential guests. In this regard, one of the most common mistakes companies do is to solely look at the number of followers of influencers to estimate their potential impact for their brands. However, if you chose an influencer whose followers’ preferences significantly differ from those of your potential customers the ROI will be very low, no matter how many followers have been reached. Good influencers are able to create unique content with the potential to have a direct impact on their communities’ behaviour. At Turkfluencer our main objective is to find the right influencer for your individual brand and to create a successful advertising campaign.
Step Get in Touch
Our colleagues with hotel experience will get in touch with you via phone/email or face to face in order to understand your brand and needs better.
Step Choosing The Right Influencer for Your Brand
According to your needs, we prepare a report of influencers who fit with your brand, including the rate of impression and reach, follower age/country/gender etc. You can be sure that we only work with influencers who have real and active followers.
Step Agreement with Influencer
We do all the communication and negotiation part. There is no need for you as hotel to communicate with the influencer prior to his/her arrival at the hotel.
Step Coordination Process
You confirm to us the hotel reservation and purchase the flight tickets. We will be the single point of contact for the hotel and the influencer and reply to any questions prior to the influencer’s visit and after his/her departure.
Step Content Creation and Publication
Influencer comes to your hotel, produces content, makes professional photos, videos and publishes the promotional posts in her/his social media channel.
Step Social Media Consulting Service
In addition to the influencer campaign, we can offer extra consulting service for your social media channels and targeted training for your in-house social media teams.