Who Are We?
Turkfluencer is the first and unique tourism and hotel focused influencer marketing agency in Europe. Our international team, which has a lot of experience and expertise in their respective fields, aims at managing and improving the hotels’ influencer marketing process from start to end. Turkfluencer’s objective is also to introduce particular travel destinations internationally.
Our founder Ayca Dederke was born in Turkey and graduated in the field of international relations from Izmir Economics University. She gained international experience by completing part of her studies in the USA where she obtained a marketing certificate. After obtaining her masters degree from the University of Hamburg, she started her career in the financial services sector at Morgan Stanley in Brussels. In 2015, she returned to Germany to work in the field of social media at various global companies such as PayPal, Ebay, and Amazon. She also gave social media coaching to some companies and micro influencers in Berlin. Ayça Dederke established the Turkfluencer influencer marketing agency in Germany with the aim to combine her hotel experience in Turkey with her passion for social media marketing.
Our Vision & Mission
Our Vision; Becoming a well-known brand in the tourism sector as the preferred partner for influencer marketing, putting our clients’ preferences at the center of everything we do, aiming at dominating influencer marketing in the hotel sector.
Our Mission; Matching hotels with the most suitable international social media influencers according to each hotel’s individual expectations and needs, thereby increasing the hotels’ brand awareness and direct bookings.
Why Influencer Marketing?
Nowadays, most hotels worldwide spend on average 50% of their marketing budget for digital marketing. Most importantly, the ROI of influencer marketing tends to be 11 times higher than other social media marketing tools.